TreeLife Expands with Newest Team Member

Meet Jordan

After graduating from California State University San Marcos in 2017 with a Bachelor’s degree in Political Science and a minor in Business, Jordan began his career in the tree care industry.

He started as an entry level tree worker and plant health care technician. After nearly two years of field operations and training, he was approached with a proposition to create a tree health care department for a local tree care company.

After successfully creating a thriving department, he was then put in contact with an internationally recognized landscape organization. There he was given the opportunity to develop a tree health care division throughout their San Diego territory supporting multiple locations. Jordan quickly developed a passion for managing trees and their health; he was veritably impressed by their indelible contributions and significance to communities he was working in.

In his spare time, Jordan loves spending time with his wife and their two children. He also enjoys reading, writing poetry, camping and going to the beach.

A QUOTE FROM JORDAN:

“I am rapturously excited to join the team at Tree Life, CA, continue in their pursuit to improve the standards in the tree care industry and client relationships, drive operational efficiencies and support the company’s growth and goals in sustainability.”

A QUOTE FROM THE OWNER:

“Tree Life, San Diego’s premier provider of Plant Health Care and Consulting Arborist services, is thrilled to announce the addition of Jordan Everett to our team as Director of Operations.

Jordan’s addition comes at a time that our Plant Health Care services are surging as we provide support to some of San Diego’s premier landscape and tree care service providers.

With his deep understanding of tree biology and plant science, Jordan will be a key-player in our future development as well as providing training to our growing staff.

Please reach out and welcome him when you get a chance. Jordan can be reached by email at jordan@treelifeca.com”

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Pest Notes, Vol. 1 – Pests are Secondary

February 14, 2025

Do insects and pathogens wake up in the morning, get their coffee and ponder on a balcony: “What do I feel like eating today?!” No. Quite the contrary. Trees and plants alike attract insects and disease when they are stressed in some form or fashion. Insects are electromagnetic in many ways, and pick up on vibrations present in odorants exuded by plants and other things in the environment. Disease only proliferates when conditions permit. In fact, pathogens can lay dormant in soil or debris, and are “activated” when stress provides an opportunity. Excluding invasive species, insects and pathogens are largely opportunistic, meaning they attack plants and trees that are providing an “opportunity” for them to host. Without some stress factor causing insect-attracting odorants to exude, opportunistic pests are generally uninterested in healthy trees. Moreover, pests do not “choose” their host; it is an electromagnetic phenomenon or symbiotic relationship between plant and pest. Plants and trees have been dealing with pests like fungi, bacteria and insects for millennia; and they have developed relationships of mutual sustenance, sometimes to the detriment of one or the other. Factors that TreeLife CA representatives consider when surveying any given set of trees are:

Preparing for a Storm: TreeLife CA LIVE!

February 4, 2025

TreeLife Board Certified Master Arborist and Lead Consultant, Bradley Brown, live on local 10 news: “If we can get in before the rains and winds, or before defect [becomes incorrectible], we could potentially mitigate [failure] with pruning.” The best way to prepare for upcoming storms is to develop a well-structured tree before the winds and rains arrive. A well-structured tree can dampen the forces of wind by distributing weight along the entire stem, or entire wind-bearing system. It is when trees are routinely improperly pruned where branch failure becomes a true threat, particularly during storms. A common improper pruning practice implemented is termed “lionstailing,” which is the complete removal of branching structures and foliage along any given branch while leaving a small tuft of foliage at the end of that branch. This leaves a tree branch looking similar to a lion’s tail. Wind velocity that affects a “lionstailed” tree branch bears down significant load where that branch is attached to the tree trunk; that wind bearing load could have been radically minimized should those interior branching structures and foliage never been removed. This also results, over time, in skinnier, weaker branches, since the foliage along any branch is directly correlated with that branch’s taper, or “girth.”

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